Social Entrepreneurship for Seniors: Purpose Prize

A great deal is being written about the aging baby boomers, that attention grabbing, developmental stage defining, amorphous yet distinct,  demographic group that I count myself as a member of…..I think sometimes that one of our most distinctive characteristics is our lack of acceptance of aging but perhaps that, along with the feeling of distinctiveness… Continue reading Social Entrepreneurship for Seniors: Purpose Prize

Leo Burnett: Packaged Good

Leo Burnett, a Publicis Group agency, has just launched a kind of non-profit American Idol called Packaged Good. Burnett is requesting proposals from non-profits that are in need of a marketing campaign. They are looking for an unknown entrepreneurial nonprofit with potential to become known, ala Habitat for Humanity. "Our goal, as always, is to… Continue reading Leo Burnett: Packaged Good

Harvard says, “Time to Think of the Blog as Your Friend.”

The Harvard Business School Newsletter asks the question, "Does Your Company Belong in the Blogosphere?" Their answer is yes: Bloggers have damaged a number of companies, but it’s time to think of the blog as your friend. Skillful blogging can boost your company’s credibility and help it  connect with customers. From Harvard Management Communication Letter.   … Continue reading Harvard says, “Time to Think of the Blog as Your Friend.”

Hotel Allegro Chicago Scores High on Customer Satisfaction

While attending BlawgThink! in Chicago several weeks ago I stayed at the Hotel Allegro. We had 2 issues with our stay. Last week a customer satisfaction survey arrived in my email. I answed it. My 12 year old son Sam had come with me to Chicago. The concept was that he wanted to hang out… Continue reading Hotel Allegro Chicago Scores High on Customer Satisfaction

Beta Marketing

The WSJ has an article today on technology companies use of beta tests as marketing tools. This is not really new news. TechNewsWorld titled an article "Software Firms Use Beta Tests to Build Buzz" several months ago and coined the term "beta mania" to describe the phenomenon. What I think is noteworthy about the widespread… Continue reading Beta Marketing

Blog Stalking Parents…Fair Game?

The Weekend Journal has an article about yet another innovative way to join the blogosphere, spying on your children. Big Mother is Watching (available by subscription) tells of a mother (unfortunately working "outside the home" as a marketing consultant….giving marketing consultants and mothers a bad name) who caught her daughter behaving badly by monitoring her… Continue reading Blog Stalking Parents…Fair Game?

Client Expectations and Satisfaction Surveys

This post is about customer experience, this time from the vantage point of a client satisfaction survey…specifically law firms client satisfaction surveys. Rees Morrison of Law Department Management asked the question, "Does asking clients to assess the department raise their expectations for the future?" His answer was "Yes." He went on to say that customer… Continue reading Client Expectations and Satisfaction Surveys

Blog Marketing: 3C’s and a B

Yesterday, the Alliance for Building Capacity at the George Warren School of Social Work at Washington University in St. Louis hosted a program for non-profits called Create a Market for Your Mission. An overview of Strategic Marketing Management was provided by Professor John Branch of the Olin School of Business, Washington University. I presented at… Continue reading Blog Marketing: 3C’s and a B

Alliance for Building Capacity

Hello to everyone from the blogging workshop today! As discussed, there is a blog set up with today’s presentation and other resources for blogging. The blog address is http://www.resonancepartnership.com/workshop. User name is mariannerichmond and the password was given to you today. If you have problems accessing the blog, please email me or call me at… Continue reading Alliance for Building Capacity

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