Google Grants: Search Advertising for Non-Profits

by Marianne Richmond on December 27, 2005

USA Today ran a story today about Google Grants, the in-kind advertising program for non-profits utilizing Google Ad-Words. According to USA Today, Google has given away $33 million dollars to 850 non-profits over the last two years.To participate, an organization must have 501(c)(3)
 and share Google’s "philosophy of community service and have a strong mission to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts."

Religious and political groups are not eligible to participate. Google staffers volunteer to make the decisions about who receives a grant based upon a review of the organization’s application and their determination of the "fit" between the organization’s mission and Google’s stated philosophy. Google states that over 8O% of the organizations that apply for the grants are accepted.

An application can be found on-line. New recipients are selected each quarter.

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