FREE WOMMA Teleconference TOMORROW: WOM ETHICS: A Practical Guild to Doing it Right

by Marianne Richmond on April 18, 2006

As part of their every Wednesday, Learn from Leading Experts Teleconference series,  WOM teleconferences, WOMMA is offering a teleconference on word of mouth ethics. This teleconference features Walter Carl of Northeastern University, Andy Sernovitz, CEO of WOMMA and Gary Spangler from Dupont

Walter Carl conducted the research, To Tell or Not to Tell? Assessing the Practical Effects of Disclosure for Word of Mouth Marketing Agents and Their Conversational Partners, which was presented at the Word of Mouth Basic Training Conference in January. This presentation is available for download at the WOMBAT Blog as are most of the conference presentations. I highly recommend taking advantage of this!

Dupont has become the first Fortune 100 company to adopt the Word of Mouth Standards and  is requiring all worldwide employees and vendors to adhere to these ethics standards. This is a tremendous first step in the fight against stealth marketers. Gary Spangler’s participation in this teleconference will be especially valuable in this light.

Andy Sernovitz is a frequent presenter and writer.

This is sure to be  worthwhile and interesting teleconference. Call 512-225-3050 passcode 772541# at noon ET, April 19, 2006.

More information is available at

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