Forrester Consumer Forum, The Transformation Was Live

by Marianne Richmond on October 16, 2007

This year’s Forrester Consumer Forum personified at least part of the conference theme, Transformed by Social Technologies. Indeed the transformation was everywhere.

I say this based upon both the Forrester analysts, invited speakers and panelists who provided enough rock solid data, how-to’s, best practices, advice and experience to forever kill that sacred cow….


but also because of the Creators who not only live blogged, but Twittered, streamed, and drove the Groundswell into living rooms and offices around the Globe. This is the future in real time, this is permanent Beta.

Think that the Critical Mass Beta Cam was cool enough where it was?


It was, until David Armano pushed the innovation curve a little further and took it live live. Mo’ live?

davidgo.jpgphoto Deb Schultz

What’s live live?

As Henry Jenkins noted, “in a world of media convergence, every story gets told’….and in a culture of participation, not everyone is at the top of the ladder. ladder-of-participation.jpg

At this conference though, the creators never stopped…..

If you are a marketer and understand that the world has been transformed by social technologies and are not participating, start your climb up the ladder….you can’t win, if you don’t climb.

More posts forthcoming….

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{ 2 comments… read them below or add one }

Josh Bernoff October 17, 2007 at 11:41 am

It was great to see you at the conference, Marianne. Thanks for blogging us.

David Armano October 19, 2007 at 9:34 am


I love “the transformation was live”. Seems like a nice evolution to the statement “the revoluiton will be televised”.

Not sure if that’s what you intended. But you’re on to something…

Great seeing you!

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