This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World

by Marianne Richmond on March 29, 2008

Mary Hunt, author of In Women We Trust and Ecolutionary Selling and blogger at In Women We Trust and Smart Solutions for Sustainable Business has written the definitive piece on how we can really (REALLY) change the world just by directing the power women already have towards a “happier, sustainable world.”

#1 “the majority of the US Gross Domestic Product (GDP) is made up of consumer goods and over 80% of them are purchased or influenced by women.”

#2 Women form groups; group of influencers: Big Green Purse author Diane MacEachern launched a one million women site.

EcoMom Alliance is organizing and educating the 82 million mothers in the US into a change agents.

The EcoMom Challenge:  “making small changes in the way we shop, eat, drive and even clean, we can help stop global warming. ”

#3 Women are online, voicing their opinions, positive and negatice,  on blogs, social network and online groups all over the web. In fact, according to a recent Pew Internet & American Life Survey on Content Creation, girls and young women are the most prolific online content creators.

So make your way over to In Women We Trust and see what Mary has to say about Changing Products, Changing Services and Changing the World and download Purse, Peers, Posts and the Power to Move Markets purses_peers_posts_and_the_power_to_move_green_markets_32508.pdf and send it to your girlfriends!

And catch Mary at Blogher Business in NYC next week along with other awesome women to trust, Toby Bloomberg, Yvonne DiVita, Susan Getgood, Connie Reece and many others.

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