State of the Blogosphere ’08 Released: Who Cares? {About the Report}

by Marianne Richmond on September 23, 2008

You know you have been blogging for a long time if you can remember when Technorati’s State of the Blogosphere meant something and influential bloggers announced its release and listed the results with few questions asked.

A new State of the Blogosphere was released today and things are a little different in the land of Technorati….missing is Dave Sifry, although he did write about the report. Also missing is matter….as in, does it matter?

Technorati is just not reliable enough to be relevant. Tish Grier expounded on this back in July. Mack Collier switched to Feesburner to tally his weekly Top 25 Marketing Blogs.  In years past, Techmeme would feature the story and dozens upon dozens of bloggers would be listed as past of the discussions and/or related.

This year, Techmeme has aggregated 5 posts about the report and Marshall Kirkpatrick, who states that the report is a great service and that he appreciates the data, also questions the Technorati conclusion that blogging is “mainstream.” Both Marshall and Mark Hopkins writing at Mashable! use the word “interesting” to describe the data. Interesting.

Duncan Riley, also using the word “interesting”  espouses the opinion that Technorati is actually more reliable today than it has been for awhile. Now that I find interesting!

Duncan makes another interesting point, an important point that is a huge flaw in the Technorati data now and in the past; blogging in the classic sense may have “slowed”….He calls it “stand alone” blogging; but participation on social media has not slowed. Technorati does not track social network content sharing…they don’t even track social network blogs.

Technorati says there are 133 blogs. There are approximately  the same number of people who visit MySpace or Facebook every day.and share content…..and some of them write a blog, on MySpace, a MySpace blog. Do they know they are not part of the blogosphere? As tracked by Technorati.

There are an additional myriad of niched social networks from Dogster to Saavy Auntie. some with blogs some without but all social. To not track these people in a so called “state of the blogosphere” simply does not track.

Micro-blogging such as Twitter is also not tracked by Technorati. I would float the theory that for those of us who blog and Twitter, the more we Twitter, the less we blog but yet we still “identify” as bloggers. Further, I would say that starting a blog right now almost requires Twitter, if not also a presence on several social networking sites.

So, yes it is interesting to know some stats about blogging in 2008. Stats, not state.

OK, the “State” was always lots of hype and the “number of new blogs” stat never quite made sense; but now more even than in prior years, there just isn’t enough there there to make it important. Interesting maybe….

And I don’t even have to write about method and accuracy of links and pings to know that even if they were completely accurate, that data only about blogs is infinitely limited.

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