And Speaking of Search…

by Marianne Richmond on June 20, 2010

And aren’t we always speaking of search or thinking of search as we set strategies for social media marketing? If not, we should be, because although it is the quality of the content that we produce on our topic not the number of times we use the keyword for our topic that drive influence, engagement, and turn readers into subscribers and followers into fans….getting found in search is where it all begins. To quote Brian Clark aka Copyblogger “Compelling content drives the Internet, so the content is the marketing.” However, you still need to be “known” for your keywords because when people search for you, what you do, your location they use those words and phrases.

YouTube has a fun little Search Story Creator that allows you to type in your search words and to create your own search story. It can be a visual tool for ‘Googling” yourself for reputation management, for checking your keyword sync and tweaking as necessary. Here’s mine.

And for the creative and advanced user there is apparently the opportunity to create this adorable Father’s Day Search Story….well maybe only Google can create one of these.

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