P&G, are things really THAT bad? When I first began reading the article in the Wall Street Journal all I could think about was that it sounded like a SNL skit….P&G is testing a line extension to Tide called Tide Basic, and “it lacks some of the cleaning capabilities of the iconic brand — and… Continue reading Tide Basic….For Those Who Don’t Mind Kinda Clean
Category: Advertising
How Many Different Ways Does This Say Disconnect?
Bob McCarty at Bob McCarty Writes sent me an email today thanking me for using his photos in my recent post about the tragic shooting in Kirkwood, MO and suggesting that since I was in marketing I might be interested in his photos of an Ameren UE billboard. As he notes on his blog, this… Continue reading How Many Different Ways Does This Say Disconnect?
AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
MyGrace: The Other Blog Evangelists
Inspired by a member of his congregation that used MySpace to attract listeners for his rock band, Rev. Patrick Gray, am Episcopal priest from Boston set up a MySpace profile, the Advent, to attract listeners to his sermons. His site includes reminders about service times as well as audio files of the choir. The graphics… Continue reading MyGrace: The Other Blog Evangelists
YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like
YouTube users add 35,000 videos each day and viewers view 30 million videos each day according to Newsweek. Anyone can download a video, any video can be emailed; in minutes you can download a DIY video, a TV show, or a commercial or a combination of any or all of these. Members can set up… Continue reading YouTube, NotYourTube, or YourBoobTube: This is What It Looks Like
Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior
As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn… Continue reading Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior
Follow Up: Leo Burnett Chooses Global Giving for Packaged Good Partner
As previously posted, Leo Burnett, USA sent out a request for proposal under the name, Packaged Good, seeking a worthy cause in need of their marketing and advertising expertise. They announced that they have chosen GlobalGiving from almost 400 organizations that submitted proposals. GlobalGiving is a web based organization that connects donors, individuals and organizations,… Continue reading Follow Up: Leo Burnett Chooses Global Giving for Packaged Good Partner
WOMM: Monkeys Confirm Importance of Influencers in Attention
A research study on the time course of attention conducted at Duke University Medical Center using male macaques found that lower status monkeys shifted their attention to a target within a tenth of a second after a higher status money did so and that higher status monkeys shifted attention only half as quickly and only… Continue reading WOMM: Monkeys Confirm Importance of Influencers in Attention
Inter-tainment: Surfin’ USA
According to the Pew Internet & American Life Project "surfing for fun" is something that two-thirds of all Internet users do online; it follows using search engines and emails and ties with reading the news. Given the inherent reluctance that people might have in admitting that they surf for fun…the Playboy Effect, as in "I… Continue reading Inter-tainment: Surfin’ USA
SuperBowl Ad Engagement Measured By Brain Scan
There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan