Lots of discussion lately about search and its future. Before we really have had time to decide if Bing was necessary to our search life or that the thought of Yahoo’s new homepage was interesting enough to take a look at, Ad Age reports that, “Yahoo is close to making Microsoft’s Bing its search provider.”… Continue reading The Many Futures of Search
Category: Blog marketing, PR, Media
Trustiness: Forrester’s Report on Corporate Blogs
Josh Bernoff recently released a report entitled “Time to Re-Think Your Corporate Blogging Ideas” and wrote a blog post with the provocative title People Don’t Trust Company Blogs. What You Should Do About It. Although I agree with Josh’s recommendations to corporations on how to use blogs most effectively which begins on page five in… Continue reading Trustiness: Forrester’s Report on Corporate Blogs
It was lots of fun. Thanks to Dave Gray, Bill Streeter and Melody Meiners for making the panel,Â Branding Yourself On-Line, work so well. And Dana, Melody you two did an amazing job making it happen! If you missed it, you can still catch a part of it here.
Redesigning, Recommitting and Writing
Not sure whether it was the move from Typepad to WordPress, other social media hang outs, being preoccupied with a home construction project gone wild, or work, kids, mom, or any combination and/or permutation of these things, but I just kind of stopped regular blogging I found myself writing imaginary blog posts in my head… Continue reading Redesigning, Recommitting and Writing
Social Media 08: Obama’s Campaign “IS About you”
According to the Chicago Tribune, five days after his site went live, 4000 people have started blogs and 2400 groups had formed on Obama’s site, "ranging from Iowa Union Members for Obama and New Hampshire Firefighters for Barack to Hip Hop for Obama." Joe Rospers, Obama’s new media director seems to understand exactly what building… Continue reading Social Media 08: Obama’s Campaign “IS About you”
More Data: We Trust the People We Know
According to a new study by BIGresearch the most influential media is 100% consumer generated. This study is consistent with prior data from Yankelovich indicating that 76% of consumers in their survey don’t believe that companies tell the truth in advertising. Of further interest, the BIGresearch study found that consumers use more than one media… Continue reading More Data: We Trust the People We Know
Time Magazine Person of the Year: You (Pass the Kool Aid) but Where Do You End and Mainstream Media Begin?
The annual Time Magazine person of the year is slightly different this year….in their own words…. "But look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium… Continue reading Time Magazine Person of the Year: You (Pass the Kool Aid) but Where Do You End and Mainstream Media Begin?
State of the Blogosphere/State of the Hubbasphere
Dave Sifry issued his State of the Blogosphere this morning and suffice it to say its bigger than it was last report (57million blogs tracked world wide, 2Ã‚Â blogs created each second of every day, 1.6 million posts per day, 55% of blogs are defined as active which means that they have been updated at… Continue reading State of the Blogosphere/State of the Hubbasphere
Is Blogging An Attitude That Can Be Taught? If you have the right attitude….
I just received a participant’s copy of the study Thinking Like A Blogger: Is Blogging an Attitude That Can Be Taught? conducted by Nora Ganin, PhD and Eric Mattson. The full study is published by the Society of New Communications Research and available for purchase through Lulu. Two hundred and sixty-six bloggers invited to participate… Continue reading Is Blogging An Attitude That Can Be Taught? If you have the right attitude….
Two Faces of the Same Book: Dilution of the Brand and Conflicting Social Contexts
In continuing to read opinions regarding the recent announcement that Facebook was going to go niche-less and open its network to everyone, I found it interesting to note that almost no one thought the move was a good thing. I say almost because surely there must be someone who thought it made sense, I just… Continue reading Two Faces of the Same Book: Dilution of the Brand and Conflicting Social Contexts