Part 3: College Admissions Through The Social Media Looking Glass

#CMClassof2013 As every family in America who has a college senior with an acceptance letter knows, tomorrow, May 1, is the day that deposits are due. I am relieved and happy to report that our check to Carnegie Mellon University is on the way. A few minutes ago Campus Bound, who describe themselves as professional… Continue reading Part 3: College Admissions Through The Social Media Looking Glass

Part 2: College Admissions Through The Social Media Looking Glass

In my last post on the topic of social media and the college admissions process I noted that in part 2 I would discuss what social media in the admissions process means to the applicany and thought there might be a part 3. So part 2 will be about social media and the application process;… Continue reading Part 2: College Admissions Through The Social Media Looking Glass

Announcing Media 2.0 Best Practices

User rights and data ownership are two of the most important issues facing all of the participants in the social web. Announcements such as Facebook’s recent TOS change were an eye opening, if not chilling reminder to everyone from Millennials connecting with friends to the  most seasoned media professional that control over the use of… Continue reading Announcing Media 2.0 Best Practices

Where will Dave Gray, Matt Homann, Dana Loesch and I Be This Weekend? InterPLAY St. Louis!

This weekend, September 18th and 19th,  the St. Louis Bloggers’ Guild is partnering with the play:STL music festival to create InterPLAY, the first ever St. Louis interactive social media festival. Last year’s play:STL had 90 bands on 9 stages with thousands of attendees. This year is expected to be even bigger with 99 bands PLUS… Continue reading Where will Dave Gray, Matt Homann, Dana Loesch and I Be This Weekend? InterPLAY St. Louis!

Mack Changes Stats: A Visit to the Viral Garden

Mack Collier, social media curator extraordinaire, changed the stats this week on which he bases his Viral Garden Top 25 Marketing & Social Media Blogs from my blogging nemesis Technorati to Feedburner, specifically Feedburner subscribers.  (Thanks to Toby for the heads up!) For me, this switch produced several ironies….(not in order of importance) Irony #1… Continue reading Mack Changes Stats: A Visit to the Viral Garden

The Nikon D80 Blogger Program and My Canon EOS 30D

Photo taken with Canon EOS 30D Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card. A Nikon D80 is a… Continue reading The Nikon D80 Blogger Program and My Canon EOS 30D

AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn… Continue reading Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

Wombat Podcast #10: Sean Glass and Chris LaConte

Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating! Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative… Continue reading Wombat Podcast #10: Sean Glass and Chris LaConte

Ad Age Says There Is No Such Things as Blogging..But The Name Is Cool

A story in today’s Ad Age by Simon Dumenco said that there is no such thing as blogging and no such thing as a blogger…"it’s just the software, people." He says that blogging is instantaneous, "voice-y", and opinionated but says this is not different than old-school media. He says that just because there are blog… Continue reading Ad Age Says There Is No Such Things as Blogging..But The Name Is Cool