Category: Branding

Tide Basic….For Those Who Don’t Mind Kinda Clean

P&G, are things really THAT bad? When I first began reading the article in the Wall Street Journal all I could think about was that it sounded like a SNL skit….P&G is testing a line extension to Tide called Tide Basic,  and “it lacks some of the cleaning capabilities of the iconic brand — and… Continue reading Tide Basic….For Those Who Don’t Mind Kinda Clean

Dot-Chris: Exceeding Customer Expectations

As I thought about writing this blog post about how wonderful Chris at Dot-Chris Development is, I started thinking that many of my blog posts about service providers are critical; unmet expectations, unsatisfactory performance, poor customer experience. So although the purpose of this post is to recommend Chris, I thought it might be interesting to… Continue reading Dot-Chris: Exceeding Customer Expectations

AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

As part of my consulting business I promote blogging to businesses, service professionals, and non-profits. Many consultants, Advertising and PR bloggers do the same thing. We tell them it is an easy, inexpensive way to build businesses and brands; we say, blogs build relationships and join the conversation.And we say the best way to learn… Continue reading Blogging Irony: We Encourage Corporations to Blog as our Business but Discourage Them by our Behavior

What’s the Buzz?

The November issue of INC. has a fascinating article which describes how the blog, Delicious Destination whose intent was to create buzz, hit an initial buzzsaw from the blogosphere but was ultimately put back on course by the marketing savvy of Toby Bloomberg of Bloomberg Marketing. It seems that the blog has a fictional character… Continue reading What’s the Buzz?

Hype, Buzz, Budget, Blogs, and Commodity Products

A great post at Crossroads Dispatches really gets to the heart of why the UpYourBudget blog is a perfect example of great hype but not of a blog as buzz, word of mouth, or business building. She says, speaking as a customer, that "You know you’re a commodity when I have to look for the… Continue reading Hype, Buzz, Budget, Blogs, and Commodity Products