This morning’s WSJ had an article titled “Teaching Doctor’s To Be Nicer”…OK, so the point is customer service, customer relationships, customer experience. Yes, I think it applies to doctors, also. I also think most doctors don’t view their patients as customers. However, if medical schools are offering courses in “professionalism, empathy, and communication skills” someone must be thinking in this direction.
Shaquille O’Neal received his MBA degree today from the Unversity of Phoenix saying he wanted to get ready for the real world.
Coachville announces the death of the MBA. Huh?
More One Size Fits All coaching books and courses promise change in 60 seconds…for anybody, no previous experience or expertise necessary….