Category: Marketing

Without Empowered Employees Your Social Media is Half Pregnant

And there is no such thing as being half pregnant. Josh Bernoff and Ted Schadler of Forrester Research have a great article available at the Harvard Business Review Online on empowered employees which is adapted from their soon to be published book on the topic,  Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your… Continue reading Without Empowered Employees Your Social Media is Half Pregnant

Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)

I was planning on finishing Groundswell on the plane trip to the Forrester Marketing Conference in LA. As a matter of fact, if the truth be known, the 3 hour flight of uninterrupted reading time was one of the things I was looking forward to about the entire conference. That and the hotel room all… Continue reading Must Read: Groundswell (Must listen: Upstream.tv Forrester Marketing Conference Live)

Dot-Chris: Exceeding Customer Expectations

As I thought about writing this blog post about how wonderful Chris at Dot-Chris Development is, I started thinking that many of my blog posts about service providers are critical; unmet expectations, unsatisfactory performance, poor customer experience. So although the purpose of this post is to recommend Chris, I thought it might be interesting to… Continue reading Dot-Chris: Exceeding Customer Expectations

How Many Different Ways Does This Say Disconnect?

Bob McCarty at Bob McCarty Writes sent me an email today thanking me for using his photos in my recent post about the tragic shooting in Kirkwood, MO and suggesting that since I was in marketing I might be interested in his photos of an Ameren UE billboard. As he notes on his blog, this… Continue reading How Many Different Ways Does This Say Disconnect?

The Nikon D80 Blogger Program and My Canon EOS 30D

Photo taken with Canon EOS 30D Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card. A Nikon D80 is a… Continue reading The Nikon D80 Blogger Program and My Canon EOS 30D

More Data: We Trust the People We Know

According to a new study by BIGresearch the most influential media is 100% consumer generated. This study is consistent with prior data from Yankelovich indicating that 76% of consumers in their survey don’t believe that companies tell the truth in advertising. Of further interest, the BIGresearch study found that consumers use more than one media… Continue reading More Data: We Trust the People We Know

Umbria Connect: Blog Monitoring or List Sales?

Tish Grier just emailed me about Umbria Connect which is a new product offering from Umbria, a research company that specializes in "mining the blogosphere for market intelligence." The press release for Umbria Connect says the following: "Umbria Connect(TM), a service that provides URL source lists to companies eager to connect with individual bloggers who… Continue reading Umbria Connect: Blog Monitoring or List Sales?

Pay Per Post Changes Disclosure Policy Following FTC Announcement

Pay per Post is scheduled to announce a change in their disclosure policy and will require bloggers to disclose that they are being paid for their posts. Techcrunch has an advance copy of the press release and notes that "FTC" is mentioned a number of times thereby indicating that the change was no doubt inspired… Continue reading Pay Per Post Changes Disclosure Policy Following FTC Announcement

Snakes on a Plane: Bad Is The New Good

Yes, I am really writing a second post on Snakes on a Plane. Why? Because my 13 year old son asked me this morning if he could go see it. His reason? "Because I heard it was really stupid and I want to go see what its about." And that just about sums up the… Continue reading Snakes on a Plane: Bad Is The New Good