Personally, the Skype outage yesterday was a bit disorienting. I use it mostly for chat and only occasionally for phone. But I use it everyday and the outage made me feel a bit out of touch. Now, I have felt that out of touch/disoriented feeling frequently over the past several weeks as one thing after… Continue reading Was the Skype Outage Newsworthy?
AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much
Inter-tainment: Surfin’ USA
According to the Pew Internet & American Life Project "surfing for fun" is something that two-thirds of all Internet users do online; it follows using search engines and emails and ties with reading the news. Given the inherent reluctance that people might have in admitting that they surf for fun…the Playboy Effect, as in "I… Continue reading Inter-tainment: Surfin’ USA
SuperBowl Ad Engagement Measured By Brain Scan
There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan
The Anytime Show Starring Jay Leno
Marketing Vox reports that NBC will be distributing TV shows on ITunes, eleven of them to be exact; included will be Law & Order, Dragnet, Knight Rider and the Tonight Show and Conan O’Brien…they will be available first thing in the morning after the night they air on the West Coast for $1.99. The march… Continue reading The Anytime Show Starring Jay Leno
Bill 0’Reilly Declares Blogs Garbage
“I don’t read them, I mean it’s so outrageous”, O’Reilly said on his show on July 18, 2005. Then last night on the Factor he attacks blogs calling them ideological weapons and smear campaigns as reported by Think Progress and Crooks and Liars. OK, Bill so I do watch your show because I believe it is important to hear opposing viewpoints.
Not Quite Six Feet Under Yet
The series finale of Six Feet Under is this Sunday…I thought it has ended two weeks ago with Nate’s demise….