AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

An AAF (American Advertising Federation ) survey of industry leaders on digital media trends indicates that advertising agencies are not confident that Fortune 500 companies quite appreciate the effectiveness of digital marketing. Sixty three percent of Fortune 500 companies according to the survey are, “generally behind the curve when it comes to online strategy.” However,… Continue reading AAF: MySpace and YouTube, Yes; Blogs, Not Really Very Much

SuperBowl Ad Engagement Measured By Brain Scan

There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan

Bill 0’Reilly Declares Blogs Garbage

“I don’t read them, I mean it’s so outrageous”, O’Reilly said on his show on July 18, 2005. Then last night on the Factor he attacks blogs calling them ideological weapons and smear campaigns as reported by Think Progress and Crooks and Liars. OK, Bill so I do watch your show because I believe it is important to hear opposing viewpoints.