Wendy Davis writes today, “Around 90% of the people who purchase MP3s from Amazon have never used iTunes, according to the NPD report, as per Ars Technica. Additionally, the stores are attracting different customers, with men accounting for 64% of Amazon buyers, but just 44% of iTunes buyers.” She notes that the good news for… Continue reading Amazon MP3 Store, ITunes and Strategy
Category: Word of Mouth Advertising
Pay Per Post Changes Disclosure Policy Following FTC Announcement
Pay per Post is scheduled to announce a change in their disclosure policy and will require bloggers to disclose that they are being paid for their posts. Techcrunch has an advance copy of the press release and notes that "FTC" is mentioned a number of times thereby indicating that the change was no doubt inspired… Continue reading Pay Per Post Changes Disclosure Policy Following FTC Announcement
MyGrace: The Other Blog Evangelists
Inspired by a member of his congregation that used MySpace to attract listeners for his rock band, Rev. Patrick Gray, am Episcopal priest from Boston set up a MySpace profile, the Advent, to attract listeners to his sermons. His site includes reminders about service times as well as audio files of the choir. The graphics… Continue reading MyGrace: The Other Blog Evangelists
Word of MouthSpace
What space do gymnasts, cheerleaders, Fall Out Boy fans and gay guys share? http://www.myspace.com/stickitmovie.According to Reuters, Jessica Bendinger, the director of Stick It a movie the opened April 18th from Disney’s Touchstone Pictures devised a word of mouth marketing campaign through niche outlets and a MySpace page. Disney promoted the movie in a two week… Continue reading Word of MouthSpace
Trust in User Generated Content: Youth Say Yes, Adults Say No
Forrester has released a new study that says that although three fourths of on line adults access user generated content their confidence in the content is declining; conversely, the over 90% of on line youth that access user generated content indicate that their trust in the content is increasing. Forrester’s report on Social Computing concluded… Continue reading Trust in User Generated Content: Youth Say Yes, Adults Say No
SuperBowl Ad Engagement Measured By Brain Scan
There were two messages that came accross loud and clear at the recent WOMMA Conference regarding new marketing versus old marketing : the consumer is in control of the information and advertisers are there to provide the means to the information; this means that advertising should engage, not disrupt, intrude, or "break through" the clutter.… Continue reading SuperBowl Ad Engagement Measured By Brain Scan
Wombat Podcast #10: Sean Glass and Chris LaConte
Sean Glass and Chris LaConte of Higher One talk about how they have used Word-of-Mouth to build their on campus financial services business on a podcast at the Wombat Blog .It is fascinating! Sean and Chris talk about how when they started the business their first encounter with the influence of word-of-mouth was through negative… Continue reading Wombat Podcast #10: Sean Glass and Chris LaConte