An Adweek article with the engage-y title, “Why The Average Starbucks Barista Gets More Training Than Ad Agency Staffers” caught my attention a few days ago. It had a cool infographic attached and referenced a new Arnold study on the lack of Ad Agency training, but it really wasn’t about why the average Starbucks Barista… Continue reading The Barista, The Ad Agencies and Social Business
Tag: Jeremiah Owyang
Trustiness: Forrester’s Report on Corporate Blogs
Josh Bernoff recently released a report entitled “Time to Re-Think Your Corporate Blogging Ideas” and wrote a blog post with the provocative title People Don’t Trust Company Blogs. What You Should Do About It. Although I agree with Josh’s recommendations to corporations on how to use blogs most effectively which begins on page five in… Continue reading Trustiness: Forrester’s Report on Corporate Blogs
Forrester Marketing Forum 2008: Engagement and I
Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s: Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis. Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang… Continue reading Forrester Marketing Forum 2008: Engagement and I
Forrester Marketing Forum 2008
In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase. Okay, so the evidence for my unabashed enthusiasm? My collection… Continue reading Forrester Marketing Forum 2008
The Future of Media: Like Fred Wilson Said
Fred Wilson shared some observations on his blog today about his teenage kids and the future of media in light of a Goldman Sachs research report. Other than the fact that his children read books outside of school and mine don’t, his observations are in line with my own. Yes, a small sample size, but… Continue reading The Future of Media: Like Fred Wilson Said