Tag: Peter Kim

The Barista, The Ad Agencies and Social Business

An Adweek article with the engage-y title, “Why The Average Starbucks Barista Gets More Training Than Ad Agency Staffers” caught my attention a few days ago. It had a cool infographic attached and referenced a new Arnold study on the lack of Ad Agency training, but it really wasn’t about why the average Starbucks Barista… Continue reading The Barista, The Ad Agencies and Social Business

Trustiness: Forrester’s Report on Corporate Blogs

Josh Bernoff recently released a report entitled “Time to Re-Think Your Corporate Blogging Ideas” and wrote a blog post with the provocative title People Don’t Trust Company Blogs. What You Should Do About It. Although I agree with Josh’s recommendations to corporations on how to use blogs most effectively which begins on page five in… Continue reading Trustiness: Forrester’s Report on Corporate Blogs

Run Forrest, Run

The late Randy Pausch wrote of an experience he had as a child at Walt Disney World in Orlando he referred to as the $100,000 salt and pepper shaker. He and his sister had purchased the salt and pepper shaker at a gift shop and were planning on giving it to their parents as a… Continue reading Run Forrest, Run

Forrester Marketing Forum 2008: Engagement and I

Brian Haven is talking about engagement… he says there are four ways to measure engagement, the Four I’s: Interaction, Involvement, Intimacy, and Influence. But how do I know this? I am in St. Louis. Unfortunately a family issue prevented me from attending the Forrester Marketing Forum today but right at this very minute Jeremiah Owyang… Continue reading Forrester Marketing Forum 2008: Engagement and I

Forrester Marketing Forum 2008

In the world of marketing, there are only a few things that I believe are predictable with absolute certainty and one of them is that a Forrester Marketing Forum (or Consumer Forum) will exceed my expectations; and with each conference I attend my expectations increase. Okay, so the evidence for my unabashed enthusiasm? My collection… Continue reading Forrester Marketing Forum 2008

The Future of Media: Like Fred Wilson Said

Fred Wilson shared some observations on his blog today about his teenage kids and the future of media in light of a Goldman Sachs research report. Other than the fact that his children read books outside of school and mine don’t, his observations are in line with my own. Yes, a small sample size, but… Continue reading The Future of Media: Like Fred Wilson Said

Forrester Consumer Forum, The Transformation Was Live

This year’s Forrester Consumer Forum personified at least part of the conference theme, Transformed by Social Technologies. Indeed the transformation was everywhere. I say this based upon both the Forrester analysts, invited speakers and panelists who provided enough rock solid data, how-to’s, best practices, advice and experience to forever kill that sacred cow…. but also… Continue reading Forrester Consumer Forum, The Transformation Was Live

The Nikon D80 Blogger Program and My Canon EOS 30D

Photo taken with Canon EOS 30D Picture This, I have had a long term relationship with Nikon. It seems now that it was one-sided. An elaborate invitation for a Nikon D80 did not arrive in my mailbox last April. I was not on the Nikon D80 Blogger Outreach dance card. A Nikon D80 is a… Continue reading The Nikon D80 Blogger Program and My Canon EOS 30D

Toby Bloomberg’s Diva Marketing Talks: Tonight Blog Analytics

Toby Bloomberg’s live internet radio show at BlogTalk Radio will be discussing blog analytics with Peter Kim, Forrester Research and myself. As Toby writes, “Tonight Diva Marketing Talks focuses on social space analytics. We’re calling this one Blog Analytics A Step Towards Credibility?? Social media is fast taking its place at the grown-up marketing strategy… Continue reading Toby Bloomberg’s Diva Marketing Talks: Tonight Blog Analytics