The Barista, The Ad Agencies and Social Business

An Adweek article with the engage-y title, “Why The Average Starbucks Barista Gets More Training Than Ad Agency Staffers” caught my attention a few days ago. It had a cool infographic attached and referenced a new Arnold study on the lack of Ad Agency training, but it really wasn’t about why the average Starbucks Barista… Continue reading The Barista, The Ad Agencies and Social Business

Mid-Term Elections 2010: Everyone is on Facebook So Stop Phoning

For those of us who have been involved with social media for a number of years, it seems lately like everything social that we have been talking about over the past several years has simply happened overnight. Not only is everyone’s mother on Facebook, everyone’s grandmother is on Facebook and  companies large and small have… Continue reading Mid-Term Elections 2010: Everyone is on Facebook So Stop Phoning

February Lunch & Learn: So You Wrote a Novel, Now What?

The St. Louis Bloggers Guild has a hot topic for a chilly Saturday planned for this month’s Lunch & Learn: So You Wrote a Novel, Now What? to be presented by Kelli Stuart. Kelli is a published author and writes the blog Minivans are Hot as well as the editor and force who keeps the… Continue reading February Lunch & Learn: So You Wrote a Novel, Now What?

Social Media and Life: The Lesson of 2009

OK, so there are lots of 2009 lists and reviews circulating right now….some thoughtful, some funny and some thinly disguised attempts to lift one’s leg on social media’s grandest  hydrant of them all, social media expertise. I think the theory is that by being the creator of a “best social media something” list, one must… Continue reading Social Media and Life: The Lesson of 2009

Facebook’s Openness and Your Privacy

Innovation is critical to business success. Innovate or die. I think we all understand that, right? Especially on the web when yesterday’s hot, new place is forgotten in the dust of today’s hot new place.  And a market is a terrible thing to waste. Hence, we have Facebook’s latest announcement on OUR new privacy tools.… Continue reading Facebook’s Openness and Your Privacy

The Many Futures of Search

Lots of discussion lately about search and its future. Before we really have had time to decide if Bing was necessary to our search life or that the thought of Yahoo’s new homepage was interesting enough to take a look at, Ad Age reports that, “Yahoo is close to making Microsoft’s Bing its search provider.”… Continue reading The Many Futures of Search

Part 3: College Admissions Through The Social Media Looking Glass

#CMClassof2013 As every family in America who has a college senior with an acceptance letter knows, tomorrow, May 1, is the day that deposits are due. I am relieved and happy to report that our check to Carnegie Mellon University is on the way. A few minutes ago Campus Bound, who describe themselves as professional… Continue reading Part 3: College Admissions Through The Social Media Looking Glass

Part 2: College Admissions Through The Social Media Looking Glass

In my last post on the topic of social media and the college admissions process I noted that in part 2 I would discuss what social media in the admissions process means to the applicany and thought there might be a part 3. So part 2 will be about social media and the application process;… Continue reading Part 2: College Admissions Through The Social Media Looking Glass

College Admissions Through the Social Media Looking Glass (Part 1 of 2)

So, you know you are a social media mom when late one night, you Tweet your son’s college acceptance (or totally lame if you ask the son). And you also know it when your social media pals Tweet back their congratulations @danielabarbosa, @ckEpiphany, @tishgrier.  But then in the morning, you find that your yaaaay was… Continue reading College Admissions Through the Social Media Looking Glass (Part 1 of 2)

BlogWell, DoGood

WOM pal Michael Rubin asked me to pass along a really cool thing that he and Andy Sernovitz are doing in support of their upcoming conference BlogWell, How Big Companies Use Social Media. They are auctioning off tickets to BlogWell on Ebay and 100% of the proceeds go to charity, a different charity each week.… Continue reading BlogWell, DoGood