An Adweek article with the engage-y title, “Why The Average Starbucks Barista Gets More Training Than Ad Agency Staffers” caught my attention a few days ago. It had a cool infographic attached and referenced a new Arnold study on the lack of Ad Agency training, but it really wasn’t about why the average Starbucks Barista… Continue reading The Barista, The Ad Agencies and Social Business
Is John McCain A Marketing Genius?
Ad Age wants to know, “Was it marketing genius for John McCain to pick Sarah Palin as his running mate?” According to their poll as of Day 1 (the poll ends of Friday), 67% of Ad Age readers that responded said “yes” John McCain is a marketing genius. Well, McCain’s campaign manager, Rick Davis,Â told… Continue reading Is John McCain A Marketing Genius?