The recent story in the NYT about the latest PT Barnum (although ironically enough this history buff says that we can’t even believe that story)Â of the internets and his evil linking strategy has been a hot topic since Sunday. The issues of What Should Google Do and Flipping Off the Consumer for Fun and… Continue reading Cavaet Emptor Yes, But Wait There’s More…
Tag: Toby Bloomberg
Social Media and Life: The Lesson of 2009
OK, so there are lots of 2009 lists and reviews circulating right now….some thoughtful, some funny and some thinly disguised attempts to lift one’s leg on social media’s grandest hydrant of them all, social media expertise. I think the theory is that by being the creator of a “best social media something” list, one must… Continue reading Social Media and Life: The Lesson of 2009
Trustiness: Forrester’s Report on Corporate Blogs
Josh Bernoff recently released a report entitled “Time to Re-Think Your Corporate Blogging Ideas” and wrote a blog post with the provocative title People Don’t Trust Company Blogs. What You Should Do About It. Although I agree with Josh’s recommendations to corporations on how to use blogs most effectively which begins on page five in… Continue reading Trustiness: Forrester’s Report on Corporate Blogs
Mack Changes Stats: A Visit to the Viral Garden
Mack Collier, social media curator extraordinaire, changed the stats this week on which he bases his Viral Garden Top 25 Marketing & Social Media Blogs from my blogging nemesis Technorati to Feedburner, specifically Feedburner subscribers. (Thanks to Toby for the heads up!) For me, this switch produced several ironies….(not in order of importance) Irony #1… Continue reading Mack Changes Stats: A Visit to the Viral Garden
This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World
Mary Hunt, author of In Women We Trust and Ecolutionary Selling and blogger at In Women We Trust and Smart Solutions for Sustainable Business has written the definitive piece on how we can really (REALLY) change the world just by directing the power women already have towards a “happier, sustainable world.” #1 “the majority of… Continue reading This Truth Is Not Inconvenient: Girlfriend, Use Your Purse, Your Peers, & Your Posts To Co-create A Happier Sustainable, World
How I Got SMaRT
And if you want to get SMaRT* too, please take a look: Last week I wrote that I was re-committing to blogging. This week I am sustaining the effort, pun intended. A few months ago Mary Hunt, noted authority on marketing to women and author of In Women We Trust and a blog with the… Continue reading How I Got SMaRT
HP:Your Customers Think You Are Hiding {The Atlantis and Apollo Motherboard Issue}
As Toby noted in her post Social Media Means Nothing If Your Internal Processes are Broken, HP has over 50 blogs. Quite a commitment to social media one would think. So what would be the value of social media to a company like HP? Visibility perhaps? When we present to our clients or prospective clients… Continue reading HP:Your Customers Think You Are Hiding {The Atlantis and Apollo Motherboard Issue}